Start-ups default path is towards death.

The only way to steer off this default path is through speed. It is the single most important vector for the company. Your team should enable this.

Many successful founders capture this ethos

Those two words sum up a lot about human nature and opportunities. We are either fighting for survival or defending it, or we are reaching a little higher to rise up in whatever endeavor one might be perusing. We seldom can do both simultaneously.

When you are rock climbing, you clip the quickdraws to bolt before going any higher. You ensure survival and then you go higher.